Japan's 'oshikatsu' boom turns fandom into business opportunityーNHK WORLD-JAPAN NEWS

A trend known as "oshikatsu" has taken fan commitment to the next level. Businesses are offering various ways for people to prove devotion to their "oshi," or favorite. More stories on business and technology: https://www3.nhk.or.jp/nhkworld/en/news/tags/60/ Please subscribe HERE: http://www.youtube.com/channel/UCSPEjw8F2nQDtmUKPFNF7_A?sub_confirmation=1